Today’s episode is the third and final part of an extended conversation about experience design with Dr. Bob Rossman and Dr. Mat Duerden. If you haven’t heard the first and second episodes in this mini-series, I recommend you go back and check those out. The focus of this conversation is on the third section of the book Designing Experiences, which my guests co-authored.
Today we talk about:
👉 The role of story and corporate strategy in experience design
👉 How services and experiences work together and differ